Monday, September 29, 2008

SWOT – Standard Chartered

SWOT Analysis


Strong presence in India – 150 years of banking in India.

Provides the convenience of online banking to access information about various accounts and also transfer money

Strong Brand Name – worldwide presence.

Variety of services offered


ATM coverage not as good as other private banks

Services do not cater to the mass

Advertising is not aggressive

Credit card facilities not as good as other private banks

Not many branch networks


Government removing restrictions on foreign banks in 2009, would allow those banks to open shop in India. Stan C has an opportunity to increase its branches in India, and further utilize its brand image here.

Scope for more effective use of their brand name

Can start new departments like a brokerage firm


Emergence of Indian private banks

Nationalization of banks – these banks have many more branch networks than foreign banks

Some unique strategies:

To build and grow strong businesses in East and South East Asia- the Asia Pacific Region.

To enhance historical position in the Middle East and South Asia region.

To provide support in newly industrialized and emerging markets.

Capitalize on the good track record in these regions by building unique position and image among the target customer segment and being responsive to the needs and serve better than the competitors.

To concentrate operations in the activities that have direct impact on the communities of the countries; help the country and its economy and at the same time earn profit in an ethical way.

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