The authors, W. Chan Kim and Renée Mauborgne have made a real contribution to advancing the thinking on business strategy, and they have this with a style which does not even make this book a rather dull strategy book. They offer a set of practical frameworks and models that lucidly explains what appears to be fairly obvious points, but are in reality profound insights and breakthrough contributions.
The Blue Ocean strategy is all about avoiding head-to-head competition. Because established markets in the developed world are saturated, head-to-head competition cannot bring attractive returns. At first read, it is so easy to understand and so intuitively obvious, that one is left wondering why everyone doesn’t adopt this approach. By the end of the book, you are left thinking if anyone is able to adopt this approach on a systematic basis. For to do so requires a broad set of multi-disciplinary skills as well as fresh thinking about even the most mundane and pedestrian options. It requires both discipline and inspiration.