Name: Rashmi Gupta
Designation: Senior Project Manager
Company: CSC, Noida
Experience: 11 years
The new start ups in IT sector should first of all do the market study. As the current market is saturating and declining. Thus to survive in this sector requires lots of cost cutting at the employees end as well as the location. The company has to adopt low cost strategy. The employer should search for the location where the cost of the land and setting up the infrastructure does not cost too much. They should locate the industry in small cities to avail the location benefit. The employees should be the people who don’t expect hefty pay packages. Nowadays IT companies are also picking up the BCom and BSc degree holders also to cut the money spent on salaries. The new start ups should also employ people from the BSc Physics and BCA graduates at the entry level and should train them in the language required for the project. The project manager should be some experienced person who has worked in some big IT industry so that he can handle the intricacies of the project. The projects bagged should be international as well as domestic. The emphasis should be on capturing the domestic market as well because of the declining dollar value.
What is the best strategy that a company should follow in IT in today’s competitive world?
The IT sector is really down nowadays so the company should focus on building strong bond with the customers. They should emphasize on long term relationship with the customers. They should leverage the existing relationships for new projects. The relationship should be built on trust and quality. They should make their customers believe that the amount they are paying for the project is really value for money. They will get the quality deliveries on time.
What do you think the companies nowadays really follow the concept of core competencies?
In the IT industry the companies generally venture into their own field of expertise that is in their core competency. For example CSC core competency is support. CSC major projects are of support which makes it among the top consulting companies in IT. The BPO companies generally venture into in this field if they have core competency in customer relationship. Moreover it is really appropriate for a company to enter the market with their core competency to succeed in this competitive world.
Do you feel that long term strategies can be made in the IT Company in today’s dynamic world?
Today’s world is really dynamic. The IT sector was on such a boom. The Indian GDP was increasing because of boom in outsourcing Information technology and IT-enabled services. The death of this industry is far from anyone's horizon. But the market is dying slowly because of rising wages. So long term strategy is very difficult to make. The strategy has to keep changing according to the market.