tag:blogger.com,1999:blog-7678107407591371070.post9056440414262540899..comments2023-06-22T20:30:52.884+05:30Comments on remorph - be the change: Nokia - Made for India!strategisthttp://www.blogger.com/profile/13948388790305281817noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7678107407591371070.post-67257675797480619572008-03-28T12:43:00.000+05:302008-03-28T12:43:00.000+05:30In India, Nokia does more than just mobile phones....In India, Nokia does more than just mobile phones.. for handphone business review, my 2 cents...<BR/><BR/>More points in favor of Brand Nokia<BR/><BR/>* good resale value<BR/>* compatible with indian environment (survives the heat, sand and storm + my pocket!!)<BR/>* keeps working even after falling on a non-carpeted floor<BR/>* easier to repair<BR/>* high retention of customers due to 'no-problem' phones<BR/><BR/><BR/>Challenges to Brand NOKIA..<BR/>* Chinese phone - very similar in features and shape but much cheaper. The company will face a stiff competition in local markets where 1/3rd cost attracts customers.<BR/>* iPhone -- in upper segments launch of iPhone is sure to make a big dent<BR/>* features in phone have not gone thru innovative changes in last several versions. Color/skin/shape changes will bore out the consumer. To think of bringing higher end features to lower range phones...<BR/><BR/><BR/>Future for Nokia:<BR/>* interesting move will be to introduce a buy back of phones <BR/>* selling refurbished phones to beat chinese phones<BR/>* on buy back lines, consider signing an agreement with customers/families to provide them a new phone after certain period from Nokias range - kind of a rental service rather than a current selling approach<BR/>* start renting phones in collabration with service providers in India (specially for roaming customers)Parijathttps://www.blogger.com/profile/08759622292585514865noreply@blogger.com